Best investment areas in Phuket
Phuket’s real estate market continues to attract a global audience, from lifestyle seekers and digital nomads to seasoned property investors. With strong rental yields, growing infrastructure, and a diverse international community, Phuket remains one of Southeast Asia’s most attractive investment destinations.
However, not all locations offer the same return. Whether you’re buying to let, seeking capital appreciation, or planning a tropical retirement, here are five of the best neighbourhoods in Phuket for property investment in 2025.
1. Bang Tao / Laguna / Layan
Investment Profile: High-end rental income & luxury lifestyle
Bang Tao and Layan together form one of Phuket’s most extended uninterrupted beach stretches, spanning over 12 kilometres and conveniently located near the international airport. Laguna is at the heart of this area — a premier investment zone renowned for its luxury villas, upscale condominiums, and integrated resort living. This West Coast enclave has five-star resorts, beach clubs, a championship golf course, and the well-established Laguna Phuket community. Future developments, including the 1,000 sqm Laguna Lakes residential project, further enhance the area’s investment appeal.
Why Invest:
- High rental demand from tourists and long-stay expats
- Proximity to international schools and amenities
- Reliable capital appreciation and resale value
Ideal for: Holiday rental investors, retirees, and families seeking upscale living
2. Rawai / Nai Harn
Investment Profile: Strong long-term rental and expat demand
The Rawai and Nai Harn area offers a relaxed, community-focused lifestyle in the island’s south. It’s popular with digital nomads, expat families, and retirees who want peaceful surroundings, access to nature, and affordable living.
Why Invest:
- Affordable villas and condos with growth potential
- Popular with long-stay expats and remote workers
- Access to beaches, cafes, gyms, and international schools
Ideal for: Mid-range investors seeking stable long-term income and lifestyle value
3. Kamala
Investment Profile: Luxury development and sea-view capital gains
Kamala is rapidly becoming a hub for high-end property development, especially on its hillside and beachfront areas. It’s home to Millionaire’s Mile, featuring ultra-luxury sea-view villas and branded residences.
Why Invest:
- High-end buyers and renting demand
- Exclusive developments and hotel-managed residences
- Proximity to Patong without the crowds
Ideal for: Capital appreciation, luxury investment, and high net-worth buyers
4. Patong
Investment Profile: Short-term rental powerhouse
Despite its reputation as Phuket’s nightlife capital, Patong remains one of the strongest areas for short-term rental yield. Its central location, beach access, and constant tourist footfall make it ideal for condo investors targeting daily or weekly rentals.
Why Invest:
- High occupancy rates and short-term rental returns
- Central location with beach and nightlife appeal
- Steady demand for budget and mid-range accommodations
Ideal for: Investors focused on short-term rental income and quick ROI
5. Chalong
Investment Profile: Affordable growth and local living
Chalong is a large inland district known for its local vibe, international schools, Muay Thai gyms, and marina access. It’s one of the most budget-friendly areas still offering strong upside potential.
Why Invest:
- Great value for money on land and villa developments
- Growing demand from fitness tourism and long-stay residents
- Less saturated than beachfront zones
Ideal for: Entry-level investors and families seeking affordable, long-term homes
Final Thoughts
The “best” area to invest in Phuket depends on your goals — high rental yields, luxury lifestyle, or steady long-term appreciation. You’ll benefit from Phuket’s continued growth by aligning your investment strategy with the correct location.
At Reloc8 Phuket, we offer tailored guidance to help you identify the most suitable areas for your property goals. From lifestyle homes to income-producing assets, we’re here to help you find the perfect fit.
📞 Contact us today for a free 30-minute consultation with one of our expert advisors.
